Okay, so you typed your name in Google and found a forum where there are multiple posts about you or your company.
Unfortunately those posts are negative. They may be outright lies, rumors based on misinformation, etc.
For a second you might think about registering at this forum and setting the record straight. But, you realize that this will only lead to more debate and your comments immediately invalidated due to your obvious bias on the issue.
How about hiring a third party to go in and post positive comments? And maybe you saw a reputation management web site where they advertised that sort of service.
This is a bad idea and here's why.
You are inadvertently promoting their web site.
So, by posting messages on the topic you are keeping the issue fresh which will convince Google/Yahoo/MSN that the web site is an authoritive source about you or your company..
And this is the LAST type of web site you want to come up in the top 10 results when someone is searching for you on the internet. The reason being is that the site is "open source". That means that the web site's content is created by it's visitors. It's like free speech with absolute 0 accountability.
So, anybody can go in and type a negative post about you or your company. An online stalker, disgruntled employee, you can fill in the blank.
We have to push any open source sites down in the search results. This needs to be done whether the sites speak positively or negatively about you. If there is a forum that speaks positively about you, it can turn negative on a dime. It just takes the action of single semi motivated, unreasonable person who has something against you.
So, what is the ultimate goal?
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To make sure the top 10 and top 20 consist of sites that are controlled by you and/or are positive sites that are non open source.
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